Quick comparison
| Feature | A | B |
|---|---|---|
| Catalogue size | 4,000+ brands | 3,500+ brands |
| International brands | Strong — H&M, Mango, Forever 21 | Limited |
| Indian designer wear | Moderate | Strong — exclusive AJIO Luxe lineup |
| Default coupon depth | 20–40% off + bank offer | 30–50% off + bank offer |
| Big sale events | EORS twice a year | AJIO Big Bold Sale + AJIONOMICS |
| Return window | 30 days — exchange or refund | 15 days — exchange or refund |
| Try-and-buy | Limited cities (Bengaluru, Delhi) | Discontinued in most cities |
| Loyalty programme | Myntra Insider — free, tier-based | AJIO Gold — ₹499/year |
Worked example: Levi's 511 slim-fit jeans (₹3,499 MRP) for men
- Myntra: ₹1,799 (Myntra: SUPER100 = ₹100 + bank ₹200)
- AJIO: ₹1,524 (AJIO: AJIO250 = ₹250 + bank ₹150)
Winner: AJIO by ₹275
Catalogue: who carries what?
Myntra is the default home for global high-street brands — H&M, Mango, Forever 21, Tommy Hilfiger, Calvin Klein, Marks & Spencer all sell through Myntra in India. AJIO leans into its parent (Reliance Retail) catalogue and own labels — AJIO Luxe carries exclusive Indian designers (Anita Dongre, Ritu Kumar, Tarun Tahiliani) at price points 20–30% below their boutique stores. If you want a Mango blazer, you're going to Myntra. If you want a Ritu Kumar kurta set on sale, you're going to AJIO. The overlap (Levi's, Adidas, Nike, Puma, Allen Solly, Van Heusen) is sold on both — that's where price comparison matters.
Coupons and sale depth
AJIO's baseline coupons are sharper than Myntra's — a "₹250 off" voucher is common on AJIO and rare on Myntra. AJIO Big Bold Sale (twice a year, July and January) discounts the same brand-name items 50–70% off; Myntra EORS does 40–60%. Where Myntra catches up is the bank offer — Myntra's tie-up with ICICI and HDFC on Insider tier holders runs an extra 10% off, which sometimes pushes Myntra ₹100–₹300 below AJIO on the same SKU. The honest answer: comparison-shop with both apps open. RupyaOff codes work on both platforms.
Returns, refunds, try-and-buy
Myntra's 30-day return window is one of the most lenient in Indian e-commerce — clothes can be tried on and returned with original tags intact. AJIO offers 15 days, which is workable but tighter. Try-and-buy (Myntra's "Try & Buy" service where the delivery person waits while you try things on) used to be a Myntra-only differentiator but has been scaled back to select cities and PIN codes since 2024 — call it a wash today, unless you're in Bengaluru, Delhi-NCR, or Hyderabad where it's still active in select areas. AJIO discontinued try-and-buy in most cities in 2023.
Which app for which shopper?
If you're shopping international brands or premium streetwear, default to Myntra. If you're shopping Indian designers, ethnic wear, or you want the sharper price on commodity brands (Levi's, Allen Solly, Roadster, etc.), default to AJIO. For occasion-wear shoppers, AJIO Luxe is the better destination. For office-wear at scale (Van Heusen, Park Avenue, Arrow), the price difference is rarely more than ₹300 — pick the app you find easier to navigate.
Active coupons on both stores today
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FAQs
Is AJIO cheaper than Myntra?
For commodity brands (Levi's, Adidas, Allen Solly), AJIO is typically ₹150–₹350 cheaper per item. For international brands (H&M, Mango), Myntra is usually cheaper because AJIO's catalogue is limited. Compare both before paying.
Which has more brands — Myntra or AJIO?
Myntra carries 4,000+ brands vs AJIO's 3,500+. Myntra has wider international brand reach; AJIO has deeper Indian designer wear.
Is Myntra Insider worth it?
Yes — it's free. The tier-based programme unlocks bank-offer eligibility and early sale access. Reach Insider Gold (₹15,000+ spent in a year) for the strongest bank-offer matches.
Is AJIO Gold worth ₹499/year?
Borderline. AJIO Gold gets you 10% extra off and free shipping. Pays back after about 8 orders. Most casual shoppers don't hit that threshold.
Which has the better sale — Myntra EORS or AJIO Big Bold?
Discount depth is comparable (50–70% off). AJIO Big Bold has slightly fresher arrivals; Myntra EORS has broader brand participation.
Can I return clothes bought on Myntra or AJIO?
Myntra: 30-day return window, refund or exchange. AJIO: 15-day return window. Both require original tags and packaging.
Is try-and-buy still available?
On Myntra, in select cities and PIN codes only (Bengaluru, Delhi-NCR, Hyderabad). On AJIO, discontinued in most cities since 2023.
Where should I buy ethnic and Indian designer wear?
AJIO Luxe — it carries Anita Dongre, Ritu Kumar, Tarun Tahiliani, Masaba and others at 20–30% below boutique prices.